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Media

Ideas, notes and lessons from the work.

Short reads on marketing, websites, social media and advertising in Jordan and the region, written by the Digital Direction team.

How to brief a marketing agency and get better work back

The quality of the work you get back is set long before the first design. A good brief is short, honest about the goal, and clear about what is already decided.

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Arabic and English on one website: what bilingual actually takes

Translating the text is the easy part. A real bilingual site handles direction, typography, forms, search and the small details that make Arabic readers feel the site was built for them.

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The website launch checklist we run before every go-live

The last week before launch is where good sites become reliable ones. This is the list we go through, in order, before we point a domain at a new build.

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Meta ads or Google ads: where a Jordanian business should start

Both platforms work in Jordan, but they do different jobs. The right starting point depends on whether people already search for what you sell, or need to be shown it first.

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Why your brand needs a video strategy, not just videos

One polished brand film a year does less than a steady stream of short, useful clips. A video strategy decides what you film, how often, and what each piece is for.

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