How to brief a marketing agency and get better work back

The quality of the work you get back is set long before the first design. A good brief is short, honest about the goal, and clear about what is already decided.

The quality of the work you get back is set long before the first design. A good brief is short, honest about the goal, and clear about what is already decided.

Translating the text is the easy part. A real bilingual site handles direction, typography, forms, search and the small details that make Arabic readers feel the site was built for them.

Posting every day is not a strategy. A calendar that mixes four content roles, respects the local week and leaves room for reactive moments will outperform a feed full of filler.

The last week before launch is where good sites become reliable ones. This is the list we go through, in order, before we point a domain at a new build.

Both platforms work in Jordan, but they do different jobs. The right starting point depends on whether people already search for what you sell, or need to be shown it first.

One polished brand film a year does less than a steady stream of short, useful clips. A video strategy decides what you film, how often, and what each piece is for.
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